Brand Safety

Every impression real, viewable, and safe.

Protecting your brand investment with premium verification partners and an unforgiving safety stack — invalid traffic, viewability, and suitability covered end-to-end.

Invalid TrafficViewabilitySuitabilityAttention

Our Standards

Five non-negotiables. Always on.

Zero Tolerance Policy

Hard floors against hate speech, illegal content, and unsafe inventory — enforced before any bid is placed.

Pre-Bid Filtering

Inventory is scored and filtered in real-time before the auction, not retroactively.

Contextual Controls

Granular controls per campaign: keyword, category, sentiment, and contextual relevance.

Fraud Prevention

Multi-vendor IVT detection, sophisticated bot defense, and continuous supply auditing.

Viewability Standards

MRC-compliant viewability targets with transparent reporting on every line item.

Trusted Partners

Verified by the industry's best.

Fraud & Viewability

DoubleVerify
Media Quality & Authentication
IAS
Integral Ad Science Verification
Sizmek
Ad Serving & Verification

Mobile Attribution

AppsFlyer
Mobile Attribution
Branch
Cross-Channel Linking
Adjust
Mobile Measurement
Singular
Unified Marketing Data

Impact Analytics

MOAT
Attention Analytics & Viewability
Nielsen
Brand Lift & Audience Ratings